@article{Cardinali_2016, title={The Armorial Typography: Designing a sertanejo visual identity}, volume={1}, url={https://datjournal.anhembi.br/dat/article/view/20}, DOI={10.29147/2526-1789.DAT.2016v1i1p160-180}, abstractNote={<p>This article examines the work of Ariano Suassuna, a brazilian playwright, novelist and poet born in the state of Paraiba. In October 1970, he lead the Armorial Movement: an artistic movement that sought to build a repertoire of a classical art based on references of regional and popular culture. This work analyzes the sertanejo (backland) typography found in the woodcuts designed by Suassuna for the group, sort of medieval illumination of manuscripts. The Armorial Movement has a relevant role in perpetuating a regional collective memory, seeking to present a popular identity typical from the brazilian northeastern. As a result, a typographic design has been created incorporating formal features of that alphabet, applied in a classic typographic structure, thus establishing the fundamental proposition of the Armorial Movement as responsible for the union of popular and classical.</p>}, number={1}, journal={DAT Journal}, author={Cardinali, Luciano}, year={2016}, month={Nov.}, pages={160–180} }