@article{Borges_Silveira_2022, title={O imaginário na narrativa dos suvenires: um estudo de caso do sítio arqueológico de Ingá}, volume={7}, url={https://datjournal.anhembi.br/dat/article/view/610}, DOI={10.29147/datjournal.v7i2.610}, abstractNote={<p><em>This article presents the study of the language of artefacts through the investigation of the narrative of souvenirs from the archaeological site of Ingá, in the state of Paraíba, Brazil. The research is based on the notions about the representation of local identity in the product and on the understanding of the imaginary as an identity element capable of being explored in the formal conception of souvenirs. For the analysis of the artefacts, semiotic principles regarding the syntactic and semantic dimensions of the product were used, the understanding of the sociocultural context of the souvenir, followed by the investigation of the touristic environment and the elements of the local imaginary linked to the Pedra do Ingá (Ingá’s Stone). The analysis of the souvenirs provided the conclusion about typologies of narratives that explore the prehistoric context of the archaeological heritage and the legends built based on ufological theories.</em></p>}, number={2}, journal={DAT Journal}, author={Borges, Elyziane Ferreira and Silveira, Nathalie Barros da Mota}, year={2022}, month={Jun.}, pages={66–83} }