TY - JOUR AU - Cardinali, Luciano PY - 2016/11/29 Y2 - 2024/03/28 TI - The Armorial Typography: Designing a sertanejo visual identity JF - DAT Journal JA - DATJournal VL - 1 IS - 1 SE - Articles DO - 10.29147/2526-1789.DAT.2016v1i1p160-180 UR - https://datjournal.anhembi.br/dat/article/view/20 SP - 160-180 AB - <p>This article examines the work of Ariano Suassuna, a brazilian playwright,&nbsp;novelist and poet born in the state of Paraiba. In October 1970, he lead the Armorial&nbsp;Movement: an artistic movement that sought to build a repertoire of a classical art&nbsp;based on references of regional and popular culture. This work analyzes the sertanejo&nbsp;(backland) typography found in the woodcuts designed by Suassuna for the&nbsp;group, sort of medieval illumination of manuscripts. The Armorial Movement has&nbsp;a relevant role in perpetuating a regional collective memory, seeking to present a popular identity typical from the brazilian northeastern. As a result, a typographic&nbsp;design has been created incorporating formal features of that alphabet, applied in&nbsp;a classic typographic structure, thus establishing the fundamental proposition of the Armorial Movement as responsible for the union of popular and classical.</p> ER -