TY - JOUR AU - Therezinha Lona, Miriam PY - 2020/12/08 Y2 - 2024/03/28 TI - Design Management Teaching: Study with professors in the Digital Design Course JF - DAT Journal JA - DATJournal VL - 5 IS - 4 SE - Articles DO - 10.29147/dat.v5i4.283 UR - https://datjournal.anhembi.br/dat/article/view/283 SP - 69-89 AB - <p>Beyond the importance of design as one of the decisive variables of business effectiveness, it is observed that it is more than just a process, since some companies adopt design management as a competitive strategy and a tool for building the corporate image. In this sense, this study seeks to identify the expectations of professors of Digital Design courses regarding the discipline of design management, promoting different thinking, that is, innovating, however, without forgetting the practice. Among the results, it is evident that thinking about practice is the reflection that should enable alternatives to face problem situations in the promotion of learning. Reflection is knowledge that has theoretical strength, transforming practice and that goes beyond mere doing.</p> ER -