TY - JOUR AU - Silva, Rodrigo Souza da AU - Rocha, Augusto César Barreto PY - 2022/03/23 Y2 - 2024/03/29 TI - The design aspect of retail environment design and the omnichannel strategy JF - DAT Journal JA - DATJournal VL - 7 IS - 1 SE - Dossiê PPG Design UFAM DO - 10.29147/datjournal.v7i1.473 UR - https://datjournal.anhembi.br/dat/article/view/473 SP - 233-244 AB - <p><em>This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel con­cept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.</em></p> ER -