TY - JOUR AU - Melo, Thiago Suruagy de AU - Gomes, Carlos Henryque Pompeu PY - 2022/06/14 Y2 - 2024/03/28 TI - The strategic design applied to internal startups of a non-technological company JF - DAT Journal JA - DATJournal VL - 7 IS - 2 SE - Dossiê PPG Design CESAR School DO - 10.29147/datjournal.v7i2.621 UR - https://datjournal.anhembi.br/dat/article/view/621 SP - 317-330 AB - <p>This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.</p> ER -