DAT Journal

Sumário

DAT Journal — Mon, 09 Sep 2024 00:00:00 -0300

Editorial

Gilbertto Prado, Sérgio Nesteriuk — Mon, 09 Sep 2024 00:00:00 -0300

The Design of Sustainable Advertising Products for Tech Brands: The Influence on New Orders of Consumption

Bianca Ariela Eickel Barel, Richard Perassi Luiz de Sousa — Mon, 09 Sep 2024 00:00:00 -0300

This study discusses the relationship between advertising communication in tech brands that use sustainable themes as a brand promotion strategy and their contribution to promoting sustainability in society, aiming for a better quality of life. The research, centered on the Intelbras brand, employs an aesthetic-symbolic approach, analyzing the design of advertising products on Instagram in July 2023. The qualitative methodology, based on detailed analysis, reveals that sustainable communication has the potential to positively influence new orders of consumption. It concludes by emphasizing the need to align commercial strategies aimed at business partners with sustainable principles. The Intelbras brand exemplifies a visual and discursive approach that values solar energy in communication with consumer clients, contrib- uting to a more conscious and responsible society, but it also presents sustainable and commercial symbolic conflicts in the design of advertising products directed at resellers and business partners.

The Design Project and its convergences with Ethnographic Research

Ravi Figueiredo Passos, Jacqueline Alves de Oliveira — Mon, 09 Sep 2024 00:00:00 -0300

The search for understanding the subject and its relations with the environment - whether in the material or digital plane - and the artifacts that compose it motivates this research, which aims to relate the characteristics, tools and directions of ethnographic research to the methodological path of the design project. Thus, the present study used a bibliographic survey and critical analysis to apply concepts of ethnography - in particular, digital ethnography - to a methodological approach to design in order to collect information with greater precision about the users of the design artifact, in order to contribute to the development of projects in the area. As a result, a set of suggestions on the development of the approach is presented through the identification of stages and tools adhering to the systematization of a methodological approach.

Is there the ephemeral in memory? Is there memory in the ephemeral?

Mon, 09 Sep 2024 00:00:00 -0300

This article discusses possible connections between the concepts of ephemeral and memory, and their interlocutions with Lighting Design and History, having as motivation the event Fête des Lumières that takes place annually in the city of Lyon, France. Through bibliographic research, the discussion is based on the ideas of urban friendliness and affection, as a consequence of ephemeral interventions in cities, with affectivity considered as an instance that forms collective memory and identity. In this sense, it is argued that ephemeral and memory are concepts closer than their simplified terminological definitions suggest.

Overview of academic research on Service Design with a focus on accessibility

Mon, 09 Sep 2024 00:00:00 -0300

The research aimed to provide an overview of the last ten years of research on Service Design, focusing on accessibility for people with disabilities. The technical procedures used are based on bibliographic research conducted through a systematic review. The results indicate 17 national and international studies, distributed in 12 countries, the majority of which are applied in nature, with a qualitative predominance and exploratory objectives. Among the most used tools in research, persona and user journey map stand out. Gaps and trends were identified, pointing out research opportunities to evaluate the effectiveness of Service Design in promoting inclusion, considering social and cultural factors. Although there are advances in public policies, the study highlights the importance of Service Design in building a more egalitarian and accessible society, and corroborates the need for innovative approaches to overcome barriers and ensure the full participation of all people in society.

Protection of Intellectual Property: Use of Industrial Design among Entrepreneurs in the Jewelry Sector in the Metropolitan Region of Greater Vitória/ES

Mon, 09 Sep 2024 00:00:00 -0300

The article analyzes the protection by industrial design of jewelry produced in the Greater Vitória Metropolitan Region, in Espírito Santo (RMGV/ES). The methodology involves the use of primary and secondary sources of information: the first includes the application of a questionnaire to jewelry designers and/or jewelers who work in the municipalities of RMGV/ES; the second, cover bibliographic and documentary research. The study identified that the majority of jewelry designers and/or jewelers from RMGV/ES know and consider industrial design protection (ID) important via registration with the National Institute of Industrial Property (INPI), but do not do so. There is a gap between information about the protection of DI and these agents, which demonstrates the exposure of creations to the risk of appropriation by third parties.

Privacy at the e-government within user-centered design and human-centered design context: a literature review

Fabiana França, Cláudia Mont'Alvão — Mon, 09 Sep 2024 00:00:00 -0300

The Internet revolution and the ICTs application emerged in the data era in which the services are guided by the personal information which is collected from people. Including governmental services in e-government systems. It may represent a risk to people's freedom, democracy, and especially to privacy protection. Organizations must be prepared to implement technologies, requirements, and laws that secure citizens’ data protection, considering their contexts and needs. This paper presents the result of a study that aims to identify themes and opportunities related to privacy protection in e-government in the scope of user-centered and human-centered design. For that, qualitative research was conducted through a literature review of the ScienceDirect database from 2019 to 2023. As a result, some common themes such as data security, data protection, risks, transparency, and trust were identified, as issues to be discussed and that could serve as new foundations for future research.

Analysis of Generative Artificial Intelligence applied to Design: development pha- ses, education, and ethical issues

Bruno Serviliano Santos Farias, Inez Maria Leite da Silva — Mon, 09 Sep 2024 00:00:00 -0300

This article examines the evolution of Generative Artificial Intelligence (GAI), employing the Bonsiepe model to discuss its development and integration into design practices and education. It highlights the ongoing ethical and social challenges, emphasizing the need for a critical and adaptive approach in using GAI. The text underscores the importance of updating educational models and design practices to align with technological advancements, stressing the need to maintain a critical and ethical perspective in the face of technological innovations.

3D modeling for fashion design

Tom Igor Costa Albano, Marli Terezinha Everling — Mon, 09 Sep 2024 00:00:00 -0300

The creation of prototypes is extremely important for validation in the development of new products. In several areas, the prototyping method using 3D modeling is already widespread, but for the fashion market, the technology can be better explored. With this in mind, the article reports on exploratory research that, through a bibliographic survey, aimed at identify social and market scenarios where the use of this technology is prominent in the production of fashion design. Aspects related to teaching, consumer behavior, and product production were addressed. As a result, knowledge about the object of study was expanded. contributing as a source for new discussions.

Visual Anthropologies Of Fashion: A Methodological Stitchin

Daniel Gevehr Keller, Claudia Schemes — Mon, 09 Sep 2024 00:00:00 -0300

This research proposes an epistemic analysis of studies conducted in the last five years within the field of Fashion from an anthropological perspective. This inquiry is justified as Fashion as an area of knowledge has been evolving in recent years as an interdisciplinary field, thus various other sciences can contribute to its analysis. The objectives of this study are to develop a methodological foundation for the analysis of Fashion from the perspective of visual anthropology. Therefore, it was proposed: (a) to compare terms and differentiations in sources of epistemological research; (b) to understand common methods and concepts in anthropological studies of Fashion, highlighting influential authors and studies; (c) to analyze methodological and theoretical choices in research using visual anthropology; and (d) to enrich the field of Fashion with alternative interpretations of culture, identities, and systems. The methodology used was divided into two phases: the first seeks to identify studies on Fashion from the perspective of Visual Anthropology, using Brazilian research indexers such as Google Scholar, Portal de Periódicos Capes, and Banco de Teses e Dissertações Capes, for the period from 2018 to 2022. The second consists of a specific search in specialized journals in Visual Anthropology for the same period. The analysis of the selected studies allowed identifying recurring methods and concepts, establishing relationships between different approaches, and providing enrichment in the understanding of the Fashion field from an anthropological perspective. Epistemic and theoretical approaches provided a deeper understanding of this area of knowledge and contribute to methodological studies of anthropology applied to the Fashion field. As a result, it was possible to understand that the use of visual anthropology could provide experience and support to the researcher, in order to create a "methodological stitching point" to interpret cultural phenomena of Fashion, as a way of understanding coherent with the advancements the area has presented so far.

Exploring databases for training models in machine learning in the Fashion industry

Ítalo José de Medeiros Dantas, Marcelo Curth, Aline Gabriel Freire — Mon, 09 Sep 2024 00:00:00 -0300

Growing interest in applying machine learning (ML) to fashion highlights the importance of using labeled data to develop models, facilitating research replication, and automating the analysis of new data, such as fashion show images available online. Despite this need, few studies, especially in Brazil, methodologically explore the intersection between fashion and AM. This research aims to provide an overview of online databases for training ML models. A systematic review identified 26 articles that use these databases, such as Fashion-MNIST and DeepFashion2. Content analysis revealed that these databases, including Polyvore and Fashion Image Dataset, have diverse applications, highlighting the transformative potential of AM in fashion and encouraging innovations in design, production, and marketing in the fashion industry.

A systemic approach to fashion design pro-sustainability

Mon, 09 Sep 2024 00:00:00 -0300

The article aims to understand the impacts of the systemic design approach on the sustainability of the fashion industry, in response to the rapid advancement of fast fashion networks. The fashion industry continues to follow a development model that does not reflect reality and is harmful to the environment and workers. The study adopts a qualitative and exploratory approach, analyzing eight interviews with experts in social innovation and pro-sustainable fashion. The results highlight mainly positive impacts, including improvements in communication and balance between industry sectors, as well as stimulating social actions and creative education for social innovation. However, the lack of a systemic view in the fashion industry is identified as a negative impact, generating imbalance and unsustainability. In this way, the systemic approach to design demonstrates its potential in promoting sustainability in the fashion industry, but the lack of holistic vision is still a significant challenge.

Hypnotized: An Exploratory Review on Children and Screen Time

Debora Teixeira Vilarinhos, Tiago Barros Pontes e Silva — Mon, 09 Sep 2024 00:00:00 -0300

Information Design for Digital Interfaces has become popularized within the realm of user experience topics. Upon investigating the literature in this field, one observes in interfaces the intentional aim to capture the user's attention to the maximum extent, reduce their effort, and consequently keep them engaged. However, the healthcare sector has been researching and warning about the developmental damages caused by screen usage in children. This study seeks to confront the perspective of Information Design regarding screen usage with the knowledge produced by healthcare fields. As an initial exploratory step, this article relies on a systematic review conducted using the TEMAC methodology within the nutrition field. A total of 408 results and 7,470 citations were obtained. An apparent pattern of correlation between excessive screen time and poor dietary habits among children is observed. It is noteworthy that there is a latent concern within the healthcare community regarding children's screen consumption.

Collaboration in Open Educational Resources (OER) projects: needs of participants with different profiles

Gabrielle Hartmann Grimm, Stephania Padovani, Adriano Heemann — Mon, 09 Sep 2024 00:00:00 -0300

This article presents the data collected through semi-structured interviews with participants from the Education and Design fields involved in OER (Open Educational Resources) projects. The goal is to understand the participants' needs in collaborative processes. Initially, a theoretical foundation was established on collaboration, collaborative design, and open educational resources. This foundation guided the development of the protocol for semi-structured interviews with OER project participants to delve into their views, opinions, and lived experiences. It also aimed to comprehend the needs and challenges of collaboration during the development of an OER project. The study's outcome will list requirements for the development of a facilitating artifact for collaborative design of OER.

Digital Information Technologies and the Process of Teaching Amazonian Culture through Artistic Education

Karen Jardim Simoes, Larissa Albuquerque de Alencar, Marcos Paulo Cereto — Mon, 09 Sep 2024 00:00:00 -0300

The Amazon, one of the largest river basins in the world, whose area covers countries such as: Brazil, Bolivia, Colombia, Ecuador, Guyana, Peru, Venezuela and Suriname, in addition to the vast occupied territory, also has a rich culture of indigenous peoples, constituting if in an Amazonian world. The problem in question is the fact that over time much of this culture is forgotten, meaning that people who live in the region are unaware of their origins or do not value themselves. Through information and communication technologies (ICTs) and artistic education, this article, which is an excerpt from a master's degree research, aims to disseminate ideas for the popularization of Amazonian culture.

Recommendations for acceptance of digital public services by low-income seniors in smart cities by human-centered design

Mon, 09 Sep 2024 00:00:00 -0300

Background: In Brazil, the federal government has developed a digital platform for public health services, with state and municipal governments connecting their solutions to unify citizen registration. Objective: To understand the phenomena involved, in order to provide recommendations for the acceptance of digital technologies by low-income elderly people in the context of smart cities. Method: The theory of the consolidated meta-analytic approach (TCMA) was used for a systematic bibliographic review (SBR) and case studies presented in a Design Postgraduate class, carried out in collaboration between two Brazilian Federal Universities. Results: Creation of recommendations in three categories within the framework of human-centered design. Conclusions: This study identifies opportunities for the development of products, services and public policies for the digital inclusion of low-income older people in the context of smart cities.

Converging elements in projects for turbulent contexts

Rui Alão — Mon, 09 Sep 2024 00:00:00 -0300

Given the increasing complexity of the design problems, it is usual to design for turbulent contexts featured with inconstant variables and unpredictable prospects. In this paper we want to bring forward some proposals in the field of design methodology that try to deal with this type of challenge and that propose some changes for the traditional design paradigms. Two different fields are covered in the hope of finding convergent design elements: metadesign and the open source software development.

Design in the technicity of human life: interfaces that shape the human being

Cássio Henrique Bauer, Flávio Anthero Nunes Vianna dos Santos — Mon, 09 Sep 2024 00:00:00 -0300

The interaction between people and the world is mediated by technological devices. It is known that, in this context, the use of technical resources (i.e. the internet) has driven social transformations in the way humans communicate, both imposing new language patterns and changes in socialisation. This article aims to visualise how design can reflect on its implications in the current transformation of human experience through technology. To carry out this examination, an abstract-visual schematisation was drawn up using a narrative bibliographical approach, which is classified as basic, exploratory and qualitative research. The ways in which technological mediation allows design to think about its ontological and epistemological purposes were examined, reflecting the complexity of its theoretical and practical application in the projection of objects, things and artefacts, as well as in the production of meaning, significance, representation and the very question of human experience. Finally, an outline is presented of how the designer fundamentally influences the process of contemporary change in human action, which emphasises the relevance of an expanded approach to the impacts of the activity.

Vkhutemas and Le Corbusier.

Camila Guerra; Mirtes Marins de Oliveira — Mon, 09 Sep 2024 00:00:00 -0300

The main intention of this article is to draw a line of connection between the School of Vkhutemas, its architecture curriculum and the modernist architect Le Corbusier. Understanding how the historical and political context of the time influenced a new thinking of form and functionality in Architecture. Based on previously published articles and books, the article analyzes the architect's production from a socialist perspective and the relationship between industrial design and modernism as an aesthetic and political movement, publications that speak of Vkhutemas' relationship with expectations and processes of social change.