Design as a Promoter of Consumer Society Comfort

Keywords: Design, Consumption, Ethic, Well-being

Abstract

Sometimes design produces goods that satisfy the individual’s desires just by consumption. The current socioeconomic system is based on the assumption that mass production can provide individuals with an increase in their quality of life through the consumption of products and services. In this panorama, we will discuss the configuration of the consumer society and the contributions of design to well-being. The discussion will take place on two fronts: to demonstrate how the sense of well-being and comfort were modified by the trade in products and services and; to point out how the planning of design projects contributes to the maintenance of this socioeconomic system based on consumption. The discussion in this article seeks to demonstrate that economic growth, industrial development and increased production that makes new products feasible and that facilitates the access of these goods to the whole society does not provide the much desired social well-being of a population.

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Author Biographies

Fabio Henrique Dias Maximo

Adjunct professor at the Department of Design and Graphic Expression (DEG) at the Federal University of Amazonas (UFAM). Doctoral student of the Graduate Program in Design at the School of Design (ED) of the State University of Minas Gerais (UEMG). Post-graduate researcher at the Amazonas State Research Support Foundation (FAPEAM) ed. 001/2019 - PROPG-CAPES / FAPEAM. Graduated in Industrial Design at UFAM (2008). Specialization in Transportation Planning by UFAM (2009). Master in Forestry and Environmental Sciences from UFAM (2013). Coordinator of the Joinery Laboratory (2010-2018). Coordinator of the course from 2015 to 2017. Vice-coordinator of the Design Course from 2013 to 2015. Professionally worked as a product designer for the Furniture Pole of Acre / Secretary of State for Forest - SEF from 2009 to 2010. Experience in the area of ​​Industrial Design , with an emphasis on Product Design. He works mainly on the themes: emotional design, product design, 3D computer graphics.

Luísa Monteiro de Oliveira, Erico A. de Oliveira

Luísa Monteiro de Oliveira é discente no programa de pós-graduação da Universidade do Estado de Minas Gerais (UEMG), Mestrado em Design, Sustentabilidade e Inovação, formada em Design de Produto pela UEMG (2017). Como profissional, atua com Design cerâmico, valorização de culturas artesanais produtivas por meio do design e com promoção da inovação.

Rodrigo Octávio Urban Bernardes de Menezes

Partner at MBL Advogados Associados, member of the Management, Entrepreneurship and Innovation commission of OAB / MG, graduated in law from PUC-MG, graduated in Psychology from FUMEC and graduated in Graphic Design from UEMG. He has a specialization in Family and Succession Law and a specialization in Institutional Psychopedagogy. Currently pursuing a postgraduate degree in Anthropology and an MBA in Marketing.

Edson José Carpintero Rezende

Edson José Carpintero Rezende possui graduação em Odontologia, licenciatura em Ciências, pós-graduação “Latu sensu” em Microbiologia, pós-graduação “Latu sensu” em Odontologia Legal, mestrado em Saúde Coletiva, doutorado em Ciências da Saúde e Pós-doutorado em Estudos Interdisciplinares do Lazer. Atualmente é professor efetivo e pesquisador nos cursos de graduação e pós-graduação Latu Sensu e Stricto Sensu na Escola de Design da Universidade do Estado de Minas Gerais. É líder do grupo de pesquisa “Design em interface com a saúde” e professor pesquisador do grupo extensionista e de pesquisa em Design Social,
ambos cadastrados no CNPq.

Published
2020-10-19
How to Cite
Dias Maximo, F. H. ., Monteiro de Oliveira, L., Urban Bernardes de Menezes, R. O., & Carpintero Rezende, E. J. . (2020). Design as a Promoter of Consumer Society Comfort. DAT Journal, 5(3), 235-249. https://doi.org/10.29147/dat.v5i3.235
Section
Articles