The design project and its impacts on the productivity and quality of the jewelry and costume jewelry industries
Keywords:Project, Design, Jewelry, Industry
This article deals with the design project development process and its impacts on the jewelry industry. The authors' experience in the sector made it possible to diagnose critical and common points between companies in the segments that comprise it: jewelry, veneers and costume jewelry. The most recurrent complaints of entrepreneurs in relation to issues related to design can be summarized in the difficulty in working with creations presented through drawings that, although often having good aesthetic attributes, often prove to be unfeasible to production processes or even due to modifications imposed in production by the skill or not of the goldsmiths and patternmakers in carrying out a particular design. These reports expose the technical ignorance of the vast majority of participants in the process as a whole, of the real purpose and meaning of a design project, its implications and impacts on the production process, with consequences for productivity, standardization and product quality. To contextualize the dynamics of jewelry creation and production, we sought to bring the fundamental steps of the design project applied to jewelry.
FERREIRA, Claudio Lima. O design contemporâneo brasileiro e sua complexidade. Águas de São Pedro: Livro Novo, 2014.
FORTY, Adrian. Objeto de desejo: design e sociedade desde 1750. São Paulo: Cosac Naify, 2013.
LARICA, Neville Jordan. Formigueiros virtuais. In: COELHO, Luiz Antonio L. (org.) Design Método. Rio de Janeiro: PUC-Rio; Teresópolis; Novas Ideias, 2006.
PHILLIPS, Peter. Briefing: a gestão do projeto de design. São Paulo: Blucher, 2008.
SEBRAE. O que é design e o que ele pode fazer pela sua empresa. Disponível em https://www.sebrae.com.br/sites/PortalSebrae/artigos/o-que-e-design-e-o-que-ele-pode-fazer¬-pela-sua-empresa-c636797d9ed77410VgnVCM1000003b74010aRCRD , 2022.
How to Cite
Copyright (c) 2022 DAT Journal
This work is licensed under a Creative Commons Attribution 4.0 International License.