Allusive and interpretative typographic approach in prose book design
Keywords:book design, typography, allusive typography
There are two approaches to the typographic choice for prose books: a functional one, that considers practical aspects like legibility, readability and neutrality (so that this choice doesn’t interfere in reading); and a more subjective and interpretative approach, that aims to establish semantic relations between text and its forms or historical and cultural questions regarding a typographical family. This approach can privilege aspects like allusion (allusive typography), atmosphere, etc. In this article, we present the argumentation of critics, designers and typographers about typographical choices of prose books that go beyond functional questions and three case studies in which designers Rudolph Ruzicka, Helen Gentry, Daniel Berkeley Updike, William A. Kittredge, Wilber H. “Chip” Schilling and Elaine Ramos used typography to establish semantical relations with the text.
BAINES, Phil. HASLAM, Andrew. Type & Typography. New York: Watson-Guptill Publications, 2005.
BENTON, Megan L. Beauty and the Book: Fine editions and cultural distinction in America. New Haven & London: Yale University Press, 2000.
BLUMENTHAL, Joseph. Typographic Years: A printer´s journey through a half century 1925-1975. New York: Frederic C. Beil, 1982.
FARIAS, Priscila. Tipografia Digital: O impacto das novas tecnologias. 3. ed. Rio de Janeiro: 2AB, 2001.
FERREIRA, Danilo Pegorara. Análise de fontes utilizadas no mercado editorial Brasileiro entre 2006 e 2007. Trabalho de Conclusão de Curso do Centro Universitário Senac: 2007.
HASLAM, Andrew. O livro e o Designer II: Como criar e produzir livros. Tradução Juliana A. Saad e Sérgio Rossi Filho. São Paulo: Rosari, 2007.
HENDEL, Richard.Aspects of Contemporary Book Design. Iowa City: University of Iowa Press, 2013.
HOCHULI, Jost. KINROSS, Robin. Designing Books: practice and Theory. London: Hyphen Press, 2007.
LEE, Marshal. Bookmaking: Editing, Design, Production. Third Edition. New York, W.W. Norton & Company: 2004
LOMMEN, Mathieu et all. The book of books: 500 years of graphic innovation. London: Thames & Hudson, 2012.
MELVILLE, Herman. Bartleby, o escrivão. São Paulo: Cosac Naify, 2005.
MORISON, Stanley. DAY. Kenneth. The Typographic Book: 1450-1935. Chicago, The University of Chicago Press: 1963.
OVINK, G. W. Legibibility, Atmosphere-Value and Forms of Printing Types. Leiden: A. W. Sijthoff´s Uitgeversma Atschappij N.V, 1938.
PETERSON, William S. The Well-Made Book: Essays & Lectures by Daniel Berkeley Updike. New York: Mark Batty Publisher, 2002.
ROCHA, Cláudio. Projeto Tipográfico: Análise e produção de fontes digitais. São Paulo: Rosari, 2003.
RUDER, Emil. Typography: a manual of design. Verlag: Verlag Niggli AG, 1996.
SPENCER, Herbert. The visible word. London: Lund Humphries, 1969.
SUTTON, James. BARTRAM, Alan. Typefaces for books. New York: New Amsterdam books, 1999.
SWANN, Cal. Language and Typography. London: Lund Humphries Publishers: 1991.