The design aspect of retail environment design and the omnichannel strategy

Authors

DOI:

https://doi.org/10.29147/datjournal.v7i1.473

Keywords:

Omnichannel, Retail Design, Retail Environment

Abstract

This research aims to present processes and tools that guide architects or designers in the development of design projects for retail environments that consider the retail brand’s business strategy, customer experience and the omnichannel con­cept. This repertoire will provide a basis for professionals to act as mediators of this process with greater assertiveness. Through bibliographic research and unsystematic review, contemporary research were selected in line with the theoretical-practical dynamics that the retail sector requires, that of presenting results based on strategic planning. The result of this article serves as a framework for the elaboration of models for the development of design projects in retail.

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Author Biographies

Rodrigo Souza da Silva

Mestrando em Design pela Universidade Federal do Amazonas (UFAM), especialista em Design de Interiores pelo Instituto de Pós Graduação (IPOG), graduado em Desenho Industrial – Projeto de Produto pela Universidade Federal do Amazonas (UFAM) e em Arquitetura e Urbanismo pelo Centro Universitário Luterano de Manaus (CEULM/ULBRA).

Augusto César Barreto Rocha, Universidade Federal do Amazonas

Professor associado da UFAM, com docência na graduação, mestrado e doutorado. Possui doutorado em engenharia de transportes pela UFRJ (2009), mestrado em engenharia de produção pela UFSC (2002), especialização em gestão da inovação pela Universidade de Santiago de Compostela – Espanha (2000) e graduação em processamento de dados pela Universidade Federal do Amazonas (1998).

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Published

2022-03-23

How to Cite

Silva, R. S. da, & Rocha, A. C. B. (2022). The design aspect of retail environment design and the omnichannel strategy. DAT Journal, 7(1), 233–244. https://doi.org/10.29147/datjournal.v7i1.473

Issue

Vol. 7 No. 1 (2022): Art, Design and Technology + UFAM Dossier

Section

Dossiê PPG Design UFAM

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