Product obsolescence: Design and market dynamics

Authors

  • Pedro Henrique Lopes Ribeiro
  • Edson Carpintero Rezende
  • Juliana Rocha Franco

DOI:

https://doi.org/10.29147/datjournal.v6i4.501

Keywords:

Obsolescence, Global Value Chains, Product Project, Design, Economics

Abstract

This article begins with a characterization of the different types of product obsolescence to demonstrate that it is not only an internal issue of the objects, but an internal issue crisscrossed by social and economic factors. Obsolescence is understood within the dynamics of project management, but also through contemporary forms of economic organization, especially production through global value chains. At the end of the text, two examples of companies’ strategies (Baratza and Flair) operating in the coffee equipment market were analyzed based on the elements presented throughout the article. The paper concluded that although there are practices that can be adopted, there are particularities according to the sector in which the companies operate that have considerable weight in the effectiveness of the measures adopted to reduce product obsolescence.

Downloads

Download data is not yet available.

Author Biographies

Pedro Henrique Lopes Ribeiro

Barachel em Design Gráfico pela Universidade do Estado de Minas Gerais (UEMG). Aluno do Programa de Pós-Graduação em Design da UEMG.

Edson Carpintero Rezende

<[email protected]>Possui graduação em Odontologia pela UFMG (1990), licenciatura em Ciências pela PUC-MG (1986), pós-graduação “Latu sensu” em Microbiologia pela PUC-MG (1988), pós- -graduação “Latu sensu” em Odontologia Legal pela Associação Brasileira de Odontologia (2003), mestrado em Saúde Coletiva pela UEFS (2006), doutorado em Ciências da Saúde pela Faculdade de Medicina da UFMG (2011) e Pós-doutorado em Lazer pela Escola de Educação Física, Fisioterapia e Terapia Ocupacional da UFMG. Professor e pesquisador nos cursos de graduação e pós-graduação Latu Sensu e Stricto Sensu na Escola de Design da Universidade do Estado de Minas Gerais.

Juliana Rocha Franco

Doutora em Comunicação e Semiótica (PUC-SP), mestre em Comunicação Social (UFMG). Professora da Universidade Estadual de Minas Gerais (UEMG) nos cursos de Graduação e Pós-Graduação da Escola de Design (UEMG) e pesquisadora do Centro de Pesquisa em Design e Ergonomia.

References

BARATZA, 2018. Stop! Don’t dump it – fix it! Disponível em: <https://baratza.com/stop-dont-dump-it-fix-it/>. Acesso em: 08 de fevereiro de 2021.

BRONDONI, Silvio. Planned obsolescence, total quality, zero defects and global competition. Symphonya Emerging Issues in Management, n. 2, 2018.

CNBC, 2019. Smartphone users are waiting longer before upgrading – here’s why. Disponível em:https://www.cnbc.com/2019/05/17/smartphone-users-are-waiting-longer-before-upgrading-heres-why.html>. Acesso em: 09 de fevereiro de 2021.

GUILTINAN, Joseph. Creative destruction and destructive creations: environmental ethics and planned obsolescence. Journal of Business Ethics, v. 89, p. 19-28, 2009.

HERBST, Jan-Peter. ‘Gear Acquisition Syndrome’ – A survey of electric guitar players. In: MERRILL, Julia (ed.). Popular music studies today. Systematische Musikwissenschaft. Wiesbaden: Springer VS, 2017.

HESKETT, John. Design and the Creation of Value. Londres: Bloomsbury Academic, 2017.

IFIXIT, 2018. Your smartphone battery explained. Disponível em: <https://pt.ifixit.com/News/10990/your-smartphone-battery-explained>. Acesso em: 05 de fevereiro de 2021.

JULIER, Guy. Economies of design. Londres: SAGE Publications, 2017.

MARCONI, Marina de Andrade; LAKATOS, Eva Maria. Fundamentos de Metodologia Científica. 5. ed. São Paulo: Atlas, 2003.

MARGOLIN, Victor; MARGOLIN, Sylvia. Um modelo social de design: questões de prática e pesquisa. Revista Design em Foco, v. 1, p. 43-48, 2004.

MARX, Karl. O capital: crítica da economia política. Livro I: o processo de produção do capital. São Paulo: Editora Boitempo, 2017.

MILANOVIC, Branko. Capitalismo sem rivais. São Paulo: Todavia, 2020.

NEW YORK TIMES, 2021. The best coffee grinder. Disponível em: <https://www.nytimes.com/wirecutter/reviews/the-best-coffee-grinder/>. Acesso em: 07 de fevereiro de 2021.

PAPANEK, Victor. Design for the real world: human ecology and social change. London: Thames & Hudson, 2006.

PARSON, Glenn. The philosophy of design. Cambridge: Polity Press, 2016.

PINEDA, Jesús Alfonso Soto. A juridical ‘theory’ of planned obsolescence. SSRN, 2017. Disponível em: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2966052. Acesso em: 21 de fevereiro de 2021.

POPPE, Erik; LONGMUSS, Joerg. Planned obsolescence: who are those planners? 2017. Disponível em: https://www.researchgate.net/publication/321028374_Planned_obsolescence_who_are_those_planners. Acesso em: 27 de janeiro de 2021.

STATISTA, 2017. Smartphone life cycles are changing. Disponível em: <https://www.statista.com/chart/8348/smartphone-life-cycles-are-changing/>. Acesso em: 09 de fevereiro de 2021.

XING, Yuqing. Global value chains and the innovation of the chinese mobile phone industry.

GRIPS Discussion Paper 19-14. Tokyo, agosto, 2019a.

ZALLIO, Matteo; BERRY, Damon. Design and planned obsolescence. Theories and approaches for designing enabling technologies. The Design Journal, v. 20, p. S3749-S3761, 2017.

Published

2021-12-21

How to Cite

Ribeiro, P. H. L., Rezende, E. C., & Franco, J. R. (2021). Product obsolescence: Design and market dynamics. DAT Journal, 6(4), 208–222. https://doi.org/10.29147/datjournal.v6i4.501