Designing conversations with personality
application of the design process to the development of a conversational design framework
Keywords:Conversational Design, Personality, Conversational Agents
The importance of personality in design has been defended over time. Studies show that consumers prefer products with a personality consistent with their concepts and this leads to a way to improve the preference for these products. Works on conversational interfaces talks about the need to implement personality traits as a way to establish a more humanized and engaging conversation. This work studied the development of a conversational design framework focused on personality attributing to utterances of conversations designed for an agent from the review and reflection of personality modeling processes. Looking at the models and references studied, a gap was noticed with regard to an objective method for designers to carry out the transposition of personality in conversation statements and it is precisely in this gap that the present work acted. From the analysis of these models, a conversational design process based on User-Centered Design was proposed, including its detailing in tools and dynamics.
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