Typography is not invisible, but a mirror

  • Fernanda de Oliveira Martins
  • Edna Lucia Cunha Lima
Keywords: Typography, Typography History, Graphic Memory

Abstract

A close observation of a printed page give us clues of the time in which it was produced. If the type, that ideal rectangle where the body, baseline, ascendants, descendants coexist remains unchanged, the elements of the page show considerable progress. Changes are related to aspects of the historical, technical and technological advances that stand between text, typographer, graphic product, and the reader. In the broad discursive field where meanings are negotiated, design reveals shared cultural practices, turning graphic object into reflections of its historical contexts. Given its relevance in letterpress history the focus of this work lies in the innovations that have occurred in the printed book, rather than ephemera.

Downloads

Download data is not yet available.

References

BAINES, Phil, HASLAM, Andrew. Type and typography. New York: Watson-Guptill, 2005.

BAYERISCHE STAATSBIBLIOTHEK. BSB-Katalog. Disponóvel em: https://opacplus.bsb--muenchen.de/metaopac/start.do. Acesso em: 26 Ago. 2016.

BIBLIOTHÈQUE MAZARINE. Mazarinum: Les collections numériques de la Bibliothèque Mazarine. Disponível em: http://mazarinum.bibliotheque-mazarine.fr/. Acesso em: 26 Ago. 2016.

BIBLIOTECA NACIONALE MARCIANA. Biblioteca digitale. Disponível em: http://marciana.venezia.sbn.it/la-biblioteca/biblioteca-digitale. Acesso em: 26 Ago. 2016.

BRINGHURST, Robert. Elementos do estilo tipográfico. São Paulo: Cosac Naif, 2005.

CHARTIER, Roger. Os desafios da escrita. São Paulo: UNESP, 2002

BRINGHURST, Robert. Inscrever e apagar: Cultura escrita e literatura nos séculos XI-XVII). São Paulo: UNESP, 2006.

BRINGHURST, Robert. Entrevista concedida a Isabel Lustosa - Conversa com Roger Chartier. Disponível em: http://pphp.uol.com.br/tropico/html/print/2479.htmem. Acesso em: 12 Jul. 2016.

COLUMBIA University Press, Rare Book & Manuscript Library. Type to print: The book & the specimen book. Disponóvel em: https://exhibitions.cul.columbia.edu/exhibits/show/type_to_print/roman>. Acesso em: 12 Jul. 2016.

CUNHA LIMA, Edna L.; ARAGÃO, I.; FARIAS, Priscila. Catálogos de tipos móveis: contribuições para a história (tipo)gráfica brasileira. In: 5o Congresso Internacional de Design da Informação, 2011, Florianópolis. Anais do 5o Congresso Internacional de Design da Informação. Florianópolis: Estação das Letras e Cores, 2011. p. 1-18.

DUKE UNIVERSITY LIBRARIES . Digital collections. Disponível em: http://library.duke.edu/digitalcollections/>. Acesso em: 12 Jul. 2016.

FORTY, A. Objetos de desejo: Design na sociedade desde 1750. São Paulo: Cosac Naif, 2007

FRUTIGER, Adrian. Sinais e Símbolos: Desenho, projeto e significado. São Paulo: Martins Fontes, 1999.

GRAY, Nicollete. Nineteenth Century Ornamented Typefaces. Los Angeles: University of California Press, 1976.

LÉVY, Pierre. As tecnologias da inteligência. Rio de Janeiro: Editora 34, 1993.

MANDEL, Ladislas. Escritas: Espelho dos homens e das sociedades. São Paulo: Edições Rosari, 2006.

MANDEL, Ladislas. O poder da escrita. São Paulo: Edições Rosari, 2011.

MCKENZIE, D. F. Printers of the Mind: Some Notes on Bibliographical Theories and Printing. In: Studies in Bibliography, Vol. 22 (1969):1-75. Bibliographical Society of the University of Virginia.

MEGGS, Philips. História do Design Gráfico. São Paulo: Cosac Naif, 2009.

SMITH, Marilyn Crafton. Culture is the Limit: Pushing the boundaries of graphic design criticism and practice. Visible Language, 28 (4):298-316 , 1994.

STEINBERG, S.H. Five hundred years of printing. Londres: The British Library and Oak Knoll Press, 1996.

TWYMAN, Michael. The British Library guide to printing. Londres: The British Library, 1998.

TWYMAN, Michael. The long-term significance of printed efemera. RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage, 9 (1):19-57, 2008.

VILLAS-BOAS, André. Identidade e Cultura: Design Gráfico. Rio de Janeiro: 2AB, 2002

WILLEN, Bruce, STRALS, Nolen. Lettering & type: creating letters and designing typefaces. New York: Princeton Architectural Press, 2009.

Published
2016-11-29
How to Cite
de Oliveira Martins, F., & Lucia Cunha Lima, E. (2016). Typography is not invisible, but a mirror. DAT Journal, 1(1), 20-36. https://doi.org/10.29147/2526-1789.DAT.2016v1i1p20-36