Typography is not invisible, but a mirror


  • Fernanda de Oliveira Martins
  • Edna Lucia Cunha Lima




Typography, Typography History, Graphic Memory


A close observation of a printed page give us clues of the time in which it was produced. If the type, that ideal rectangle where the body, baseline, ascendants, descendants coexist remains unchanged, the elements of the page show considerable progress. Changes are related to aspects of the historical, technical and technological advances that stand between text, typographer, graphic product, and the reader. In the broad discursive field where meanings are negotiated, design reveals shared cultural practices, turning graphic object into reflections of its historical contexts. Given its relevance in letterpress history the focus of this work lies in the innovations that have occurred in the printed book, rather than ephemera.


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How to Cite

de Oliveira Martins, F., & Lucia Cunha Lima, E. (2016). Typography is not invisible, but a mirror. DAT Journal, 1(1), 20–36. https://doi.org/10.29147/2526-1789.DAT.2016v1i1p20-36