The strategic design applied to internal startups of a non-technological company
DOI:
https://doi.org/10.29147/datjournal.v7i2.621Keywords:
CCulture of Innovation, Strategic Design, Internal StartupsAbstract
This article aims to present the strategic design of the consolidated framework of Startup Teams structured throughout the exploratory case study with practical tests carried out with SEBRAE/PE employees. Startup Teams consist of teams formed by employees of the institution, acting in the way of startups (agility, co-creation, constant prototyping, scalable business models) associated with an open innovation process. This framework makes it possible to have a clear view of the entire project-based learning process and its impacts on the knowledge, skills and attitudes of the institution’s employees, which can serve as a basis for other companies to use in their innovation projects.
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